Glamorama pulled out all the stops at San Francisco’s Orpheum Theatre with lively performances and glamour-tinged fashion while raising money for charity Sept. 14.
Macy’s Passport hosted the fourth and last Glamorama fashion fundraiser as San Francisco beneficiaries came to enjoy the night for a valuable cause. Fashion designers and recording artists took part in this year’s theme, “British Invasion: The Music Then, The Fashion Now.”
Glamorama’s line-up kicked off with an opening act from Megan & Liz, iHeartRadio raising star winners. The fashion show then featured designs by Calvin Klein, Tommy Hilfiger and Diesel, along with other top local designers.
With last night’s fashionable fundraiser, the money supported charities that work toward ending cancer, HIV/AIDS and childhood illnesses.
Macy’s Senior Vice President Robin Hall said Glamorama has developed into something more than just a show with glitz and glamour.
“It’s been a spectacular run for us and we get to package it in this amazing show that does a lot of good for the community,” Hall said during a press interview. “We’re early supporters of HIV/AIDS and we love these organizations because it helps so many people.”
With the money that’s been augmented by the help of charity partners and sponsors, this event raised up to $41 million over the past years.
Workers from The AIDS Emergency Fund came and spoke about what their mission is and what they are doing to help people with the illness.
“This is a great opportunity to bring people together that may not be aware of AIDS,” said Mike Smith, executive director of AIDS Emergency Fund.
Macy’s and other sponsors of the event has helped raise money for charity for nearly 30 years.
“Glamorama supports several important organizations and what they’re doing to help the community that’s concerning HIV and homelessness is phenomenal,” said Supervisor Scott Wiener. “We need these organizations as partners to help us better the community.”
Macy’s worked with other charity organizations such as the Glide Foundation, which serves the poor and those in need.
“We had a long-standing relationship with Macy’s,” said Glide’s Chairman Amy Errett, who noted that Macy’s helped add money to their annual budget, which fed the homeless and helped people get shelter.
Midway through the fashion show, pop duo Karmin gave a vivacious performance, followed by R&B artist and singer Robin Thicke.
“Since this is the last Glamorama, it’s been really successful the last few years and it’s always for a different cause for every city,” Thicke said during an interview.
As a newcomer to the event, Karmin’s Amy Heidemann expressed gratitude after the performance.
“It’s amazing to give back especially when it’s our first experience,” Heidemann said. “Some of our idols, musically, are Gwen Stefani and Kanye West and having both of them in the worst dress pages just like we were and then both to have successful lines are really inspiring.”
As photographers spawned their flashy cameras all over the celebrities near the Macy’s backdrop, Hall left a memorable note for Glamorama.
“We hope to make Glamorama a big statement for the community, and we knew no place to do it better than in San Francisco.”
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