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Golden Gate Xpress

The Student News Site of San Francisco State University

Golden Gate Xpress

The Student News Site of San Francisco State University

Golden Gate Xpress

Sexual objectification creates gender inequality

Over the years, sexual objectification has sadly become subconsciously normalized in our culture, and needs to change if our society ever wants to reach gender equality. There is no justification for objectifying women, or any human for that matter. It is sexist, discriminatory and goes against everything we strive for as a country that promotes equality for all.

Objectification not only dehumanizes women, it can lead men to consider us as objects rather than as human beings. Sexual objectification is when a person’s body or body parts, usually a woman’s, are singled out and separated from her to be viewed as a physical object of sexual desire, according to the American Psychological Association.

This type of objectification can be seen in the popular men’s magazine Details, which once promoted an advertisement for men’s apparel that featured a woman posing naked with shoes, briefcases and belts draped over her. The image was accompanied with a title that read “Girl not included” so that readers would not mistake the woman as a purchasable object as well.

Women are often judged in terms of physical appearance while men are generally measured by their success. I feel upset when I see female actors play the weaker character or when they are portrayed as dependent of men in film and television. In 2013, only 15 percent of the top films put women in the leading role, according to the New York Times. Women should be empowered in the media, not put down or seen as a the weaker gender.

Studies prove exposures to sexually explicit video games and music videos are linked to men’s acceptance of rape myths and sexual harassment, according to the award-winning documentary “Miss Representation.” Video games like Grand Theft Auto constantly show extreme misogynistic views by glorifying talking down to female characters or hitting them. Exposing how the media constantly misconstrues women, “Miss Representation” is a catalyst for cultural transformation and challenges society to overcome gender stereotypes and injustices.

Sexual objectification is also constantly seen in music videos and advertisements. Robin Thicke’s “Blurred Lines” music video caught a lot of attention for the explicit objectification of women. Throughout the video, three women parade around almost completely naked, acting as Thicke’s accessories.

While these are just a few of the many examples of sexual objectification in the media to get more viewers, it is still discouraging to see women agree to appear like this because it sends the message that women are inhuman and have no purpose other than for sex or visual stimulation.

In reality, there are many successful women who have strayed away from these stereotypes such as Facebook’s Chief Operating Officer Sheryl Sandberg who is an advocate for women in leadership positions and is also the author of the bestselling book “Lean In: Women, Work and the Will to Lead.” A woman that most can recognize, Beyoncé is a self-made musician, actress and entrepreneur who sends uplifting and empowering messages to women through her songs.

Even though there are many women of power in the world, the media is still saturated with images that sexually objectify women. Whether it is seen in advertisements, video games or music videos, the way women are portrayed has sadly become normalized in our culture and most of the time goes unnoticed.

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    Nah MateNov 7, 2016 at 6:41 pm

    “girl not included” was a JOKE! Anyone with half a brain could recognize that. Men are also judged on physical appearance.

    You feel upset when you see a woman portrayed as a weaker character? You know men are portrayed as weaker characters as well right? You know most of the “villains” are men. Should I as a male be upset that men are often demonized in media.
    What about all the romantic comedy’s where men are second to women often “under their heel” trying to do anything to prove their love for the main actress etc; it goes both ways.

    In music videos, often female artists will have men as sexualised backup dancers.

    You would need some serious mental impairment to actually think that “women are inhuman and have no purpose other than for sex or visual stimulation.” or derive that from sexual objectification.

    I love how these articles are always about how women are so hard done by, and nothing about men, yeah we’ll just steer clear of Magic Mike, etc?

    “Miss Representation” was garbage and had incorrect “facts” all over the place, so much so that they removed their statistics and sources page from their website as it was largely incorrect, presumably. For example they claimed that 65% of US females have an eating disorder, the actual number is closer to 4%. (this took all of about 2 minutes to google, please check your references for credibility in the future).

    In summary, anyone, male or female who derives their value or others’ value from films and media is a bloody moron!
    If the sexual objectification of your sex in media is really so disabling that it prevents you from reaching your goals in life then maybe you, personally, deserve to be portrayed as a potato with no usefulness; well that’d probably be an insult to potatoes.

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Sexual objectification creates gender inequality